On the retro logo, its use and overuse
In Wednesday's Mug I mentioned a post from Andy Kendeigh of WISN, who wants the Brewers to ditch the retro uniforms and logo once and for all. It drew the attention of Craig Calcaterra of The Hardball Times, who posted about our opposition to the logo's continued use. The ball-and-glove logo is perhaps the franchise's best-known symbol, and I think it surprised him to discover that not everyone is in favor of it.
Before I say another word, let me acknowledge some things: The ball-and-glove logo was great. I own some things with the logo on them. It's easily the greatest logo in franchise history, and perhaps one of the greatest in the history of baseball and/or sports. The ball-and-glove logo and the 1982 team that wore it will always be a warm and fuzzy memory in Brewer history, and the players on that team will always carry a legendary status with Brewer fans. A dog named after Gorman Thomas is sleeping on me while I write this. With that said, it's time to move on.
The Brewers have gotten a lot of mileage over the last decade out of the retro logo. Helping fans remember a great team is a good way to help them forget that their current team is terrible. Certainly, the memories of Robin Yount and Rollie Fingers helped Brewer fans get through seasons of Jimmy Haynes, Wes Helms and Alex Sanchez. But the Brewers don't need them as a primary focus anymore.
The 26-year playoff drought is over. These aren't the 56-106 2002 Brewers anymore. They're a team coming off a playoff berth and featuring one of baseball's best nuclei of young talent. They've got two of baseball's best hitters in Prince Fielder and Ryan Braun, a pitcher who could be the ace of a staff for more than a decade in Yovani Gallardo, and easily recognizable symbols like Bernie Brewer and the Racing Sausages.
The retro logo is a big moneymaker and I understand that. Since being a Brewer fan has become fashionable again, the retro logo is all over town and all over Miller Park. Even if the Brewers never wore it again, it would remain popular as part of Brewer lore, just like the Astros rainbow jersey and the White Sox shorts. But the Brewers don't need to live in the past anymore, and it's time they moved on.
i'm fine with the ball-and-glove being dusted off once or twice a year for Turn Back The Clock night, just like the Cerveceros and Negro Leagues jerseys. But Ryan Braun, Prince Fielder, Yovani Gallardo, J.J. Hardy, Corey Hart and others are building something special in Milwaukee right now, and I wish the Brewers organization would spend more time and effort focusing on that.
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To me...
the “retro logo” had nothing to do with the teams of old, but rather with the identity of the brewers. It still is the milwaukee brewers to me, and I’ll not buy new logo gear if it can be avoided.
The old logo was amazingly artistic.
by PagsBrewCrew on May 8, 2009 12:15 PM CDT reply actions 1 recs
Exactly
I wasn’t into baseball, nor really old enough in 1982. So I don’t equate the old logo with “winning”. I equate it with “instantly recognizable as a baseball logo, plus the clever hidden mb inside of it”. It is a fantastic design. All designs since then have been… boring and forgetable.
"My fellow nerds and I will retire to the nerdery with our calculators."
The Old Logo
I will keep clamoring for the old logo until they get a decent new one. Our current logo, well, sucks. One of the most forgettable in professional sports.
That being said, I’ll be happy when we can stop having this conversation. :)
"I will agree that the attitude [at BCB] is ridiculous and they have done so much to instigate animosity and then block us from responding. Real mature!"
Mase likes the new logo
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"I didn't realize his velocity was that high," said Macha, noting that radar readings aren't flashed during exhibition games.
Which logo did Jazz wear?
I could’ve sworn there was a Will Smith-DJ Jazzy Jeff video where Jazz wore a Brewers cap. I think we should find that logo and then have them battle to settle this once and for all.
by Capt Science on May 8, 2009 12:31 PM CDT up reply actions
It was the ball in glove!
It’s at 2:02 in this video. I don’t suggest watching the whole thing, otherwise you may end up stabbing yourself in the eye.
by Capt Science on May 8, 2009 12:36 PM CDT up reply actions 1 recs
Haha, that's fantastic
I can’t believe I didn’t know that.
"I didn't realize his velocity was that high," said Macha, noting that radar readings aren't flashed during exhibition games.
I don't live in Wisconsin anymore
so I don’t see how prevalent it is relative to the current logo. If nobody likes/ wears the new stuff, it might be more of an issue. I’m perfectly happy with both logos and must be a good consumer, as I have stuff with both on it.
One of the main reasons people say that we should get rid of the retro is that “players don’t like it”. Was a survey taken? I’d be curious to see the results.
The new "M"/jersey
I could never decide if it’s classy (the home whites I particularly like) or too boring/corporate — mostly the M & barley logo, which is not sporty at all.
I’ve always been in favor of an updated ball & glove — a decent graphic designer should be able to modernize it with new colors, and then everyone would be happy.
I'm on board with this
Yes, it was a good logo. And yes, they need to scrap it completely and move on.
As far as I can remember, the only teams to hold steady with their long time logos are the Yankees, Red Sawx and Giants…Teams with very long histories in the game.
For a smaller market team like the Brewers, a new logo every 10 years or so is good business and reason for fans to buy more stuff with the new logo.
Please move on and get rid of the mb logo all together. If I want to buy any of that stuff I will get it from Miller Park or the Cooperstown collection, but no need to parade it out there every Friday home game. Getting kind of stale.
Somebody else said this
But I’d like to see the old toothpaste-blue road uniforms come back once a year. The pinstripes do look a little clowny, but I don’t mind the team busting them out once or twice a year also, which is what I voted for.
As far as I’m concerned, the new logo/color scheme are pretty solid.
"I didn't realize his velocity was that high," said Macha, noting that radar readings aren't flashed during exhibition games.
By the way
Check out the awesome throwbacks worn by Seattle and Oakland (courtesy of Big League Stew):

They were paying homage to their cities’ old minor league stalwarts, the Tacoma Rainiers and Oakland Oaks. Let me just say again how much I love the Brewers’ Negro League throwback uniforms.
"I didn't realize his velocity was that high," said Macha, noting that radar readings aren't flashed during exhibition games.
God thats horrible
"That's not a weird stat. Rickie is a run-scorer," Yost said. "It doesn't matter. It doesn't matter," Yost told reporters. "See, you guys have no concept. He's a run-scorer. So there's nothing weird about it. That's what he does."
They should wear these one night, to confuse people.
![]()
Or…maybe not.
well...
Turer and Counsell DO live on the same block. The two of them probably got together at the block party and planned that one out.
by PagsBrewCrew on May 8, 2009 10:33 PM CDT up reply actions
I still would love to see the old with the new.

PensBurgh penalty - Lavender - 2 minutes for hijynxing.
I was just about to post a version of that
I mentioned this in the frost mug thread about it, but I think they should have an alternate hat with that logo (old logo, new colors) and wear it with the blue alternates. Or make it a sleeve patch, or something. I think the best thing would be to incorporate the old logo into the new uniforms.
Brewers Baseball and other assorted nonsense (mostly the assorted nonsense) at my blog, What's a Tararrel?
I did more photo editing of the logos and scripts from Chris Creamer’s logo boards, and they’re really pixelated, but I really think it could look good. Especially if you bring back the old Milwaukee script.
To boot, I’d love to see something like Dikembe Meiztombo’s logo resurface, but you can only have so many logos before it’s overkill.
PensBurgh penalty - Lavender - 2 minutes for hijynxing.
Yes
I was just about to mention this. I would be in favor of this being the full-time logo.
I don't hate Kendall like everybody else, I'm a non-conformist like that.
by Dikembe Meiztombo on May 8, 2009 1:01 PM CDT up reply actions
Hell yeah
I see the retrouniforms and the retro logo as two different things. If we’re keeping the current logo I think the retro unis should only come out on turn back the clock nights, or whatever.
But I’d be all for the replacement of the M with a blue&gold ball-and-glove logo.
Either way, as long as I can buy another ball-and-glove hat when the one I have falls apart, I’ll be happy. The players don’t have to wear it as long as I can.
I'd be onboard.
Dump the rest of the uniforms. I do not like the pin stripes (As noted it looks clowny), just update the logo with current colors.
Anyone have renders of a full uniform?
Don't retire the old logo...
just because it’s one of the best and cleverest sports logos of all time. I don’t equate the old logo with only the days of Yount and Fingers, so I really don’t have the “move on” opinion. I just think it’s a great logo; but if the players don’t like it and a lot of fans are tired of it, then limited use is best.
Mixing new and old, like Lavender’s picture above, looks pretty good too
"my goodness"
The thing is..
The old logo is BETTER. The old uniforms look COOLER. It doesn’t remind me of any old team, just like the new one doesn’t remind me of this team. The old logo, to me, is the Brewers logo. Here’s how you know it’s good: nobody wears anything with the 94-99 logo on it.
Regardless, I don’t see anything wrong with Retro days. Just like I don’t see anything wrong with Cerveceros days. It’s a way for the team to make money selling jerseys. That’s what this all boils down to and that’s why it will never go away.
by MillerParkDrunk on May 8, 2009 1:06 PM CDT reply actions 2 recs
Great post KL
The Jets successfully went back and updated a better previous design. I’d be in favor of that. I don’t hate the current logo but I don’t love it either. At the very least some sort of tweak or change seems due. Doing something would be a money maker as mentioned, and would put a stamp on this as a new current Brewers era. I really want “Milwaukee” on the road jersey. I’d get that in a heartbeat, but haven’t and likely won’t buy a new logo jersey.
Maybe they are phasing the ball and glove out since they’ve certainly reduced its use – pretty sure it’s just once a month now.
Bring back the logo and the old uniforms
I understand not wanting to live in the past, but those are just better looking, more unique, and cooler uniforms. It’s not like the Yankees are living in the past for keeping the same “NY” script.
Ryan Braun: He loves it.
by SRB on May 8, 2009 1:24 PM CDT reply actions 2 recs
I wish they’d retire the uniforms for the players to wear—they’re always going to sell fan gear with the old logo. It’s just better-designed. It’s more that there’s still this glorification of 1982 that needs to go away in favor of the 2008 and later teams. (and oddly enough, the “retro Friday” uniform looks more like a 1992 uniform. I loved those teams, but they were AWFUL.)
The early 1990's uniforms had the team name written in script
Obscure baseball records and more at my blog, Recondite Baseball.
When can we bring back the interlocking M-B logo?
I still have a hat and Jersey from 1995. I want to get some use out of them!
The '82 team shouldn't have anything to do with this decision.
On purely aesthetic grounds, the old logo is instantly recognizable. It stands out.
The current logo strikes me as a bland design-by-committee job. It does nothing to distinguish itself from the pack.
by charmar on May 8, 2009 2:04 PM CDT reply actions 1 recs
Well, let's not get carried away:

Ryan Braun: He loves it.
by SRB on May 8, 2009 2:14 PM CDT up reply actions
I have been wondering to myself...
When they dropped the ‘Devil’, did they also change the official meaning of Rays from “aquatic animal” to “beam of sunshine?” If so, that was a good move. Even if the logo is dull.
yeah, the strain of barley in the current logo really ads that special something
that makes it not as boring… oh wait.
"That's not a weird stat. Rickie is a run-scorer," Yost said. "It doesn't matter. It doesn't matter," Yost told reporters. "See, you guys have no concept. He's a run-scorer. So there's nothing weird about it. That's what he does."
The old logo is one of the best logos in sports
and the ‘82 road uniforms are one of my favorite baseball uniforms. I’d really be disappointed if they tried phasing out the use/visibility of the old logo.
If we had taken this poll before they went back to Retro Sundays or Fridays
I bet the results would be overwhelming supporting either once a month or week- or the bring it back full time… now that the status quo is having it every week- fans want change again… never wil be satisfied
The designated hitter rule is like letting someone else take Wilt Chamberlain's free throws.
You forgot to mention that the Retro Uniforms are Cursed
I will not repeat my usual Rant on this subject you all know how I feel :)
Let me spell it for you Cub fans O N E H U N D R E D A N D O N E Y E A R S
I resisted the urge to call it the accursed retro logo in the post.
"The reports are that he is getting better. The definition of better is nebulous."
I'm sure in all of these posts,
that these points have already been made, so I’m sorry to be repetitive. My $0.02 is that the retro logo is great, and that’s coming from someone who doesn’t hate the current logo nearly as much as most people here seem to. They should wear the retro every now and again, because at some point there’s going to be an entire generation of Brewers fans that will still think the logo is just a glove. (Seriously, I was way, WAY, too old before I figured it out.) I think they represent the retro just about the perfect amount right now.
I think they just kind of reached a saturation point with it the year they were doing Retro Fridays every Friday, and giving away mini retro bobbleheads, and going out of their way to take every single opportunity to mention the ‘82 team. It just kind of boiled over and people got sick of it. I’m sure the current players like the old stuff, but they are eager to kind of turn the page on that and define themselves outside of ’82’s shadow.
Suppan, who has seen his ERA rise from 4.12 in his final year in St. Louis to 4.62 in 2007 and 4.96 last year, isn't an option in fantasy leagues - Rotoworld
Whatever they do with the logo...
They should drop the all blue tops. Wear white home jerseys and traditional road grays. The all-blue shirts just look cheap.
If they’re going to do Retro Fridays, they should mix in all the different uniforms: the 1982 style they wear now, the early 1990’s pinstripes with “Brewers” in cursive, the mid-90’s stuff, and the non-pinstripes of the 70’s. That would at least mix it up a little.
Obscure baseball records and more at my blog, Recondite Baseball.
ok problem solved. let's use these uniforms. they are simple yet sweet and go back to 1901

"si si Peeedro"
1923, actually
That’s the uniform of the Milwaukee Bears, from the 1923 Negro Leagues.
"I didn't realize his velocity was that high," said Macha, noting that radar readings aren't flashed during exhibition games.
ahhh, thank you
my bad
-1
"si si Peeedro"
by trippingandy on May 9, 2009 10:08 AM CDT up reply actions
I like the font on the jersey.
But I don’t like the M on the hat. Or the Pinstripes on the hat. Lose the pins on the hat and change the M to the block lettering on the jersey, and I’m on board.
by Ted Simmons Speed Camp on May 9, 2009 7:59 AM CDT up reply actions
Yeah, the inverted W on the hat is the only thing that bugs me
I don’t mind the pinstriping on it, though.
"I didn't realize his velocity was that high," said Macha, noting that radar readings aren't flashed during exhibition games.
I've got a new logo hat...
… but I still find it dull. The current unis aren’t bad though, particularly when they break out the dark blue jerseys.
But I still prefer the ball/glove logo to any of the new logos, including the current edition.
by Ted Simmons Speed Camp on May 8, 2009 7:23 PM CDT reply actions
All I want is an away jersey that says Milwaukee on it.
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Juuuust a bit outside!!
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