Baseball is trying hard to be cool to the younger generations. Like, really trying hard.
Part of that is a new creation this year called “Players Weekend,” where every team in the league will wear non-traditional uniforms with bright colors (all of the research done shows millennials need bright colors to keep their interest, after all) and players get to pick nicknames to put on their back of their jerseys.
If this sounds familiar, MLB is basically stealing the idea the NBA had a few years ago.
The Brewers’ uniform itself is definitely, uh, loud. It includes yellow sleeves and, for some reason, a bright yellow hat. You’d be forgiven for confusing it with a beer league softball team uniform.
But the main drawing point for the weekend isn’t the uniforms themselves — although the league is definitely hoping you drop $200 on a jersey — but the player nicknames, with the plan likely being to create some social media buzz with some of the more unique or inside-jokey ones.
Here’s a look at what some of the Brewers are using:
Zach Davies wins IMHO. pic.twitter.com/kz5NtxILnz— Adam McCalvy (@AdamMcCalvy) August 9, 2017
The clear highlight here is Travis Shaw going with “MAYOR-DDC” for his “Mayor of Ding Dong City” moniker.
Eric Thames is going with a shoutout to his fans in South Korea:
Eric Thames will be wearing "Sang Nam Ja", which loosely translates to "Badass" in Korean. #Brewers https://t.co/EirjGePFoN— Sung Min Kim (@sung_minkim) August 9, 2017
I’m personally a little disappointed Domingo Santana didn’t just use “SUNDAY” for his, but “SHOWMINGO” does have a ring to it.
Feel free to leave your suggestions for other Brewers nicknames in the comments.